SetterMirror AI learns how each lead communicates, qualifies them naturally, handles objections, and moves the right prospects toward your next step.
jaycutsuk
Instagram · direct
depends on the setup — what are you using to handle your DMs at the minute?
Casual prospect · short messages · minimal punctuation
h.whitfield
Instagram · direct
Of course. Setup takes about a day: you connect your account, add your offer and qualification criteria, and the AI runs in approval mode until you're happy with the replies. May I ask what prompted you to look at this now?
Professional prospect · same business, same facts, different delivery
The problem
Slow replies
The first response wins. Most arrive the next morning.
Missed DMs
Enquiries fall behind stories, comments and notifications.
Inconsistent setters
Your best day and your worst day look nothing alike.
Leads going cold
No follow-up, or a follow-up that says 'just checking in'.
Manual qualification
Calls booked with people who were never a fit.
Not a friendly-versus-professional switch. A per-conversation communication profile, rebuilt after every message they send, that changes how your setter speaks without changing what it knows.
01Analyse how they write
Message length, formality, punctuation, capitalisation, emoji habits, energy, directness and recurring phrases — measured from their own messages, in this conversation only.
02Build a communication profile
A structured, per-conversation profile with a confidence score. Low confidence means your default tone is used — it never overfits one short reply.
03Adapt the delivery
The reply matches their rhythm and register. It never copies them word for word, never imitates typos, and never mirrors hostility.
04Keep your sales process
Style is a delivery layer. Your facts, pricing, compliance rules and qualification order are unchanged underneath it.
What it does not do. It does not claim to be human, copy a prospect's wording back at them, imitate spelling mistakes, mirror abuse, or use someone's own style to pressure them. If style and clarity conflict, clarity wins.
The product
Instant, always-on replies
Every inbound DM gets a considered reply in seconds, inside your working hours or around the clock.
Natural qualification
Your criteria, asked conversationally. Answers are captured, scored and shown on the conversation.
Objection handling
Detects the objection, answers from your approved wording, then asks one relevant question.
Booking and next steps
Sends your link only when there is genuine interest — never on the first message.
Human takeover
Escalates on request, on frustration, on high intent, or on anything outside approved knowledge.
Explainable responses
Every reply comes with a plain-English account of why it was written that way.
In practice
d_torres
Instagram · direct
£1,200–£2,500 a month depending on volume. What sort of volume are you handling?
Direct prospect — answered, not pitched at
mo.builds
Instagram · direct
fair enough — what was it that didn't work last time?
Sceptical prospect — acknowledged, not argued with
sienna.pt
Instagram · direct
haha love that 🔥 what's the biggest issue with your DMs at the moment?
High-energy prospect — matched, not manufactured
Analytics
Run Prospect Mirror™ as an A/B test against your standard business voice and compare reply, qualification and booking rates. Results are reported as measured differences — we do not claim causation the data does not support.
Reply rate
with adaptation on vs off
Qualification rate
how many reach a decision
Booking rate
conversations to booked calls
Handoff rate
when a human was needed
Common objections
ranked by frequency
Style confidence
how well it reads each prospect
Official Meta Messaging API
Cal.com / Calendly
Booking events attributed to conversations
Stripe
Purchases recorded as conversions
Webhooks
Push every event into your own stack
Channel model is already channel-agnostic
Facebook Messenger
Same pipeline, different provider
Pricing
Starter
For solo operators handling their own DMs.
£49/month
Growth
For teams running inbound at volume.
£149/month
Scale
For agencies and multi-brand operators.
£399/month
All plans include Prospect Mirror™, human takeover and the full conversation inbox. Usage limits are enforced per calendar month.
No. If a prospect asks whether they are talking to AI, it answers honestly according to the disclosure policy you set, and offers to bring in a human.
It matches the overall pattern — length, register, punctuation rhythm, emoji habit — not the individual message. It never repeats their sentences back, imitates typos, or exaggerates their style.
It only answers from knowledge you have approved. Anything outside that is flagged and handed to a human rather than guessed at.
Yes. Approval mode is the default: every reply is drafted, shown with its reasoning, and sent only when you approve it.
Through Meta's official Instagram Messaging API, using Facebook Login for Business. No scraping, no password sharing, no unofficial endpoints.
Per workspace, per conversation, or by dialling the strength down. You can also override any profile by hand.
Connect your Instagram account, teach it your offer, and watch the first conversations come in — in approval mode until you trust it.